TOP-Thema im März 2020:
When it comes to financial communications, most listed football clubs (FCs) are far away from playing in the Champions League. This is shown most apparently in terms of their corporate reporting quality – most clubs limit themselves to mandatory reporting. Strategic storytelling, digital engagement and brand communication are (in most cases) not part of the publication strategy. This is a waste of potential: professional football clubs should realize the communicative power of corporate reporting in the digital era and start using their online report as a tool for communicating with fans.
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